Facebook Content Calendar

What this is

A three-sheet Excel template built for the rhythm of Facebook: three posting windows per day, dropdowns for the five Facebook post types, content pillars to rotate through, and a status column that shows you at a glance what's idea / drafted / scheduled / posted / analysed.

Optimal posting times are baked in based on US audience data for 2026 - you'll start with the right defaults and tune them once you have your own Meta Business Suite data.

Facebook timing - US audience (2026)

Baked into the template

Best days

Tuesday – Thursday

Wednesday is strongest

Morning window

8:00 AM – 12:00 PM

Catching up on the day

Afternoon window

1:00 PM – 3:00 PM

Lunch and afternoon slump

Evening window

6:00 PM – 9:00 PM

Highest engagement

Who it's for

✓

Use this if Facebook is a primary platform for you and you want to post consistently across all formats (Text, Image, Reel, Story, TOBI).

✓

Use this if you're chasing ad revenue (TOBI monetisation) and need to plan long-form video into a weekly rhythm.

✓

Use this if you're tired of posting into the void and want to be intentional about when and what you share.

✗

Don't use this if Facebook isn't your primary platform - grab the Instagram, TikTok, or YouTube calendars instead.

What's inside

This Week sheet

Operational grid - 7 days × 3 posting windows. Dropdowns for post type, pillar, status. Conditional formatting highlights what's done vs what's pending.

Pillars sheet

Five rotating content pillars (educational, behind-the-scenes, community, inspirational, promotional) and recurring format anchors like Tip Tuesday.

Guidance sheet

Facebook-specific timing data, format rules for each post type, and frequency recommendations. Read once, reference forever.

Built for iteration

Timing defaults are starting points. Once you have 60+ days of Meta Business Suite data, swap them for your actual peak hours.

Preview

What the This Week sheet looks like

This Week Pillars Guidance

facebook-content-calendar.xlsx

Day	Time (EST)	Type	Content idea / hook	Pillar	Status
Tue	9:00 AM (Morning)	Reel	Tip Tuesday - 3 mistakes most people make with [topic]	Educational	Posted
	1:00 PM (Lunch)	Image	Behind-the-scenes shot from this morning's shoot	Behind-the-scenes	Scheduled
	7:00 PM (Evening)	TOBI	Full walkthrough of [weekly topic] - 8-10 min	Educational	Idea
Wed	9:00 AM (Morning)	Text	Wins Wednesday prompt - share your week's win	Community / engagement	Scheduled
	1:00 PM (Lunch)	Story	Poll: "which topic next?" - 3 options	Community / engagement	Idea
	7:00 PM (Evening)	Reel	Reframe: why [common belief] is backwards	Educational	Idea

Download Excel template Meta Business Suite docs

How to use it

Download the template and open it in Excel, Google Sheets, or Numbers. All three handle the dropdowns and formatting.

Read the Guidance sheet first. Covers timing logic, post format rules, and frequency targets. Five minutes, and you'll post smarter for the next year.

Set your content pillars. The defaults are sensible, but edit them if your niche calls for something different. Pillars are the anchors everything else rotates around.

Plan one week at a time. Fill in the This Week sheet each Sunday evening for the week ahead. Don't plan a month in advance - you'll miss trends.

Tune the times after 60 days. Open Meta Business Suite Insights, find your audience's peak hours, and swap the defaults in column B. Your data beats averages every time.

Facebook content calendar

What the This Week sheet looks like